Milwaukee SEO: Keywords for Real Estate Web Sites

by demtron on Wednesday, January 14, 2009 04:38 PM

Real estate agents can achieve significant exposure on the Web through their Web sites and blogs.  According the National Association of Realtors 2006 survey of Internet use (, 24% of all buyers first learn about a home they purchased through the Internet, and a whopping 77% of all buyers used the Internet to search for homes.  An increasing number of home buyers (and sellers) are savvy with technology and conduct their initial investigation of homes real estate web sites. 

Unfortunately, there is a surprising number of real estate Web sites that don’t rank well in search engine results, even for properties in their own communities.  The agents who own these sites likely don’t know much traffic and Web visibility their missing. 

Real Estate Location Keywords for SEO

So, how do we go about determining which keywords will work well for an agent’s site?  First and foremost, it’s critical to know the specific cities to target, the size and relative importance of each, and what variations exist for each name.  For example, let’s choose Waukesha County, Wisconsin for as a sample.  Here’s the list of most populous cities in descending order according to the 2000 U.S Census:



New Berlin





These should be the core of the keywords used for a Waukesha county real estate site as most buyers and sellers will target specific communities when conducting searches.  Variations should be included such as Saint and St., Mount and Mt.,  directionals such as North and N., and Fls. and Falls.  Don’t forget to include Waukesha County itself!

Subject Keywords for Search Engine Optimization

The next sets of words and phrases to consider are subject words.  These represent the subject matter of the site (and their derivations) for which visitors would look.  Typical phrases that should be a the top of the list are:

Real Estate





Home Selling

Foreclosures (if these are important)



Real Estate


Again, this is a standard list that immediately comes to mind.  Consider using a keyword suggestion tool or using the services of a Milwaukee Real Estate SEO Expert to help you determine which ones are most valuable or others that belong on the list.

Secondary Real Estate Keywords for Long-Tail Searches

The last set of words to consider is secondary words that will likely be part of long-tail searches.  Those are searches that go beyond the typical two to three core words that were already chosen and they’ll generally be a part of the majority of search traffic that will come to a real estate site.  A few examples are:




New Homes

For Sale




Selecting keywords is one of the steps required in creating a strong organic search engine profile for real estate Web sites.  For more information on optimizing real estate web sites for search engines, contact Demtron, your Milwaukee and Waukesha SEO Experts.

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