Based on our research, at least 95% of all business web sites have had minimal to no search engine optimization. We're not talking rocket-science style SEO here. We see simple things like duplicate title tags, no title tags, missing title tags, poor natural text and even broken links.
Businesses are arranged in a phone book by industry or type of business and have the relevant keywords in the section heading. People searching in a phone book will look for the relevant business category first, then look a a business that's nearby them.
Take a look a your own website and look at what's in the title bar of the browser. Having your company name is fine, but unless you have strong brand recognition, nobody will search for you based on your company name. Particularly for small professional services businesses, local search can be crucial for getting traffic. If you're an attorney in Milwaukee, Wisconsin, doesn't it make sense for your site to have Milwaukee Attorney somewhere in the title where it can be found by search engines?
Surprisingly, sometimes this is all it takes for a search engine to find and rank a page highly. If your keyword phrases don't involve significant competition, this can launch a site right to the first page of Google search results. On a recent site, we optimized the site for South Milwaukee Physical Therapy. Guess what? With that little bit of work, that site now ranks #1 for that search terms and enjoys a good amount of local traffic for that phrase. This site now provides that business with an additional way to be found and for new customers to contact them.
If your site needs help with SEO, contact our Milwaukee SEO experts today for a free evaluation and recommendations for your site.