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Search Engine Optimization

Do you know how your Web site shows up in search engine results? If you're interested in reaching new clients (what business isn't?) and want your site to be found quickly in search engine results, we have your answers!

Search engine optimization (or SEO) is the process of using a variety of design and maintenance techniques to improve a Web site's position in search engine results and the ease of finding it when searching. SEO strategies are often overlooked by site designers and not included in the pages they develop and maintain. Web search engines such as Google, Yahoo, and MSN look for specific design elements, methods, and placement to identify the purpose, importance, and subject matter of a Web page. If SEO techniques are missing, poorly implemented, or lack focus, your site's rank in search engine results can be negatively impacted.

Statistics show that a typical user searching on specific keywords expects to find the content being sought in the first ten to fifteen results. If that user needs to comb through several pages of search results to find your site, chances are your site will not even be found. Would you ignore how your phone number appears in the local telephone directory? Of course not! However, without SEO, you may be doing exactly that with your Web site.

Demtron has developed a list of over thirty strategies and design techniques that can help improve your search engine positioning and make your site more visible for clients and prospects to find you. When you choose Demtron for your SEO needs, we will:

  • Conduct a thorough analysis of your site for SEO design and content

  • Interview you to determine your business goals, competition, and present advertising methods

  • Show you the results of our findings

  • Discuss the range of options we make available to optimize your site

  • Provide a summary of the areas that will make the most impact for your site

  • Create a roadmap with you to implement those items you want

  • Implement the approved changes

  • Provide information on how to monitor and maintain the effectiveness of your site

Don't let your Web site get lost in the shuffle! E-mail us today for a no-obligation analysis and discussion of your site.


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