Like any advertising campaign, it's important to understand your target audience and know how you are most likely to be found in a search. For example, if your company is "Knutson Pools Inc." and your target audience is pool and spa shoppers in Naperville and Chicago, your title tag should be more than just "Knutson Pools, Inc." Ideally, your page should show up in searches such as "Naperville Pools" and "Chicago Spas"
One way to construct your title tag would be:
Knutson Pools – Chicago Pool and Spa Store – Naperville, Illinois
Notice that this phrase title includes some key elements: company name, target audience, and specific city location. This type of phrase has a greater chance of ranking highly among many phrases due to the variety of important keywords contained that describe the store. If your store is a dealer for specific brands or trade names that have recognition in your marketplace, consider using them as well. For example:
Solana & Hot Springs Dealer – Knutson Pools – Naperville/Chicago
This title tag offers instant recognition that your shop is a dealer for these brands with a location in Chicago. With this additional information, a search engine user is more likely to find your content relevant to his specific request and therefore click on your link.
Remember that your title shows up in a large font at the top of each search engine listing. As a user is skimming his search engine results, your title, and sometimes only a few words of it, will need to catch the user’s eye. A title must serve two masters: SEO for positioning and attractiveness to a visitor. Crafting titles to satisfy these two objectives will increase the quantity and quality of visitors to your site.