Web page title tags are the most important aspect of on-page SEO, yet I find so many sites that completely ignore this very important concept. If you want your site to have any chance of being found in search engine result pages (SERPs), attention to title tags is a must.
This article begins a series here related to title tags, their importance to SEO, and how to enhance your title tags for better impact in SERPs.
TIP #1 - Titles on Every Page
Make sure that every important page on your site has a legitimate title tag. Any pages without tags, default titles like “untitled page”, or just the company or site name are the KISS OF DEATH for web page SEO. Nameless or redundant pages tell search engines that there’s not much important content in them. Doing this is like advertising in the phone book with just your business name under a category named “Unknown” and without your phone number. It doesn’t make any sense for phone books or for SEO.
Ideally, every page on your Web site should be unique, so every page title should be unique as well. The title should pertain to the content on the page (we’ll talk about this in a future tip) and use keywords found in it. When a visitor finds your link and goes to your page, you’ll improve your chances of that visitor staying on your site if the page content is relevant to the title tag shown in the SERPs.